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Post by account_disabled on Dec 24, 2023 23:27:11 GMT -8
Advertising is evident with it clearly being overshadowed by the power of authentic customer reviews. of French people consider these opinions more reliable than advertising. According to the results recent reviews and the quality of the overall rating constitute the two most important criteria during the consultation. The volume of reviews and responses from professionals also stand out as key elements for Internet users looking for authentic testimonials. A striking element is the notion of a “threshold” rating triggering trust in a company or brand. Ratings of and . are the two tier ratings that inspire consumer Email Marketing List confidence. of them also place more trust in companies exceeding the . mark with a particular predilection among those over . The structure of the reviews also proves to be decisive. and a testimonial are the most reliable according to of French people. A generational nuance emerges here with those under trusting ratings more while those over prefer testimonials. The response of professionals to the opinions present on their files represents a convincing element allaying the concerns of out of consumers. The impacts of reviews on purchasing behavior Customer review figures once again confirm the determining role of reviews in purchasing decisions with of consumers admitting to having already made a purchase after reading customer reviews on Google. Influence goes beyond simple choice. Nearly half of French people are ready to invest more in a better-rated establishment. They also say say they can travel more.
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