Post by account_disabled on Dec 14, 2023 0:15:43 GMT -8
As user behavior and expectations change over time, the effectiveness of traditional marketing and sales methods has begun to gradually decrease. In markets with high competition, businesses needed new strategies to grow. We can define Growth Marketing, the importance of which we understand more and more every day, as a new generation type of marketing that is more comprehensive and modern than traditional marketing, based on the growth targets of businesses. There are not always absolute truths in marketing. Strategies implemented by businesses in their growth journey; the service they provide, the product they sell, the sector they are in, their target audience, etc. varies depending on variables.
Even when we compare two companies selling software products with the same functions in the B2B sector, companies targeting large-scale businesses need to apply different marketing methods, while companies targeting SMEs need Country Email List to apply different marketing methods. For this reason, Growth Marketing; It is such a comprehensive and dynamic field that its definition, scope and strategies cannot fit into a single blog post. The Role of Marketing from Past to Present If we examine marketing approaches from past to present, we see that traditional marketing focuses more on brand awareness and new user/customer acquisition. With the Growth Marketing approach, we can say that marketing teams begin to play an important role in the growth goals of the business by focusing on all steps in the customer life cycle (Growth Funnel).
One of the biggest problems that businesses experience in their growth journey is the incompatibility between sales and marketing teams. This is a common problem where marketing begins in online channels and purchasing is completed in offline channels. In these processes, the marketing team turns the visitor into a lead and then passes it on to the sales team. The sales team is trying to convert this lead into sales. When the customer purchasing journey is not structured correctly, the marketing team says, "I brought a lead, but the sales team couldn't sell it." The sales team says, "No, this lead is of poor quality." To resolve this incompatibility, the processes of the sales and marketing teams have now been merged with the Growth Funnel. Thus, marketing and sales teams now work integratedly and are jointly responsible for the results of the work.
Even when we compare two companies selling software products with the same functions in the B2B sector, companies targeting large-scale businesses need to apply different marketing methods, while companies targeting SMEs need Country Email List to apply different marketing methods. For this reason, Growth Marketing; It is such a comprehensive and dynamic field that its definition, scope and strategies cannot fit into a single blog post. The Role of Marketing from Past to Present If we examine marketing approaches from past to present, we see that traditional marketing focuses more on brand awareness and new user/customer acquisition. With the Growth Marketing approach, we can say that marketing teams begin to play an important role in the growth goals of the business by focusing on all steps in the customer life cycle (Growth Funnel).
One of the biggest problems that businesses experience in their growth journey is the incompatibility between sales and marketing teams. This is a common problem where marketing begins in online channels and purchasing is completed in offline channels. In these processes, the marketing team turns the visitor into a lead and then passes it on to the sales team. The sales team is trying to convert this lead into sales. When the customer purchasing journey is not structured correctly, the marketing team says, "I brought a lead, but the sales team couldn't sell it." The sales team says, "No, this lead is of poor quality." To resolve this incompatibility, the processes of the sales and marketing teams have now been merged with the Growth Funnel. Thus, marketing and sales teams now work integratedly and are jointly responsible for the results of the work.